As skis became shorter and shorter, the percentage of ski covered by bindings increased to nearly 40%. This high amount of coverage began to inhibit the flex of the ski so we went straight to work, excited by the new challenge. After numerous failed attempts to make human feet smaller, we decided just to do the work it takes to make a better binding. Three years later we introduced the NEOX binding, specially designed to maintain correct release values while allowing the ski to perform as it was intended.